Sunday, December 29, 2019

Sexual Offences Act 2003 - Free Essay Example

Sample details Pages: 7 Words: 1957 Downloads: 3 Date added: 2017/06/26 Category Law Essay Type Critical essay Level High school Did you like this example? Critically evaluate the definition of consent for the purposes of sexual offences since the enactment of the Sexual Offences Act 2003, with particular regard to the presumptions in ss.75 and 76. Date authored: 15 th August, 2014. Described by the Home Office Review, Setting the Boundaries, as a ‘patchwork quilt of provisions, the old law on sexual offences was a hodgepodge of archaic and discriminatory requirements. [1] Despite progressive changes by the court, the law on consent was in particularly confusing. Don’t waste time! Our writers will create an original "Sexual Offences Act 2003" essay for you Create order The Sexual Offences Act 2003 (SOA) attempted to clarify the law in this regard and whilst setting out several, detailed provisions, as a guide to both jury and judge, there is still a lot to be desired. In a society trying desperately to rid itself of outmoded rape myths, too much discretion has been left to the jury in deciding one of the most central points of all sexual offence disputes: consent. Historically, consent was not defined by the law. The case of R v Olugboja was the only case to provide a real indication on the question of consent.[2] In this case it was found that the issue itself should be left to the jury, to be given its ordinary meaning, requiring the judge only to direct the jury as regards the difference between â€Å"real consent† and â€Å"mere submission†. Under the SOA, consent is now defined by s.74 as the ability to consent by choice, with the freedom and capacity to make that choice. Before progressing further, we can already id entify clear issues with such a definition. The words â€Å"freedom† and â€Å"capacity† can prove difficult for a jury to understand and have been found by Temkin and Ashworth to be lacking. [3] Firstly, the word freedom is a loaded term and heavily context dependent; what about social boundaries such as economic or religious freedom? Take, for example, a woman who is financially dependent upon her perpetrator and believes that, without her consent to sexual intercourse, this allowance will be retracted, leaving her destitute. Can this truly be described as freedom even if there is no threat of actual removal? Secondly, capacity can cause problems for the jury, for example in the case of R v C, a twenty-eight year old woman with schizophrenia caused severe problems for the courts, resulting in a conviction at first instance, subsequently quashed by the Court of Appeal, and finding at the House of Lords that capacity had been insufficiently defined to the jury d ue to its ability to fluctuate.[4] Such terms are therefore open to jury interpretation, rendering the matter of consent still open to jury bias. To tackle such moments, ‘the Sexual Offences Review recommended that there should be a non-exhaustive list of circumstances where consent was not present, an approach adopted by some Australian States. The intent was to serve as a ‘clear indication to the courts and to society at large about circumstances where sexual activity was unacceptable. [5] Such an approach has been replicated to an extent by the exhaustive list found in s.76. However, feeling that this was too tougher line, the more comprehensive list of situations is found in s.75: the rebuttable presumptions. We shall begin with the exhaustive list of conclusive presumptions, found in s.76 (2). In a scenario wherein a defendant ‘intentionally deceived the complainant as to the nature or the purpose of the relevant act; or the defendant intentionally induced the complainant to consent to the relevant act by impersonating a person known personally to the complainant, a lack of consent will be presumed and the mens rea of the act, that the defendant did not believe the complainant consented to the act, will be, by indication, fulfilled. One of the clearest examples of deception as to the nature of the act is found in R v Williams: here, a singing teacher told a sixteen year old girl that he was aiding her with â€Å"breathing exercises,† when he did in fact rape her.[6]R v Jheeta is also a key case in this regard due to its discussion as to what deceptions may or may not count. [7] There is a suggestion made by Judge LJ that the jury will interpret this provision narrowly, so that the deception refers only to an act very different to the one they are engaging. [8] For example, in Jheeta itself, the defendant was found guilty only under the general definition of s.74 lack of consent, as opposed to under s.76. This was due to the fact that the claimant new they were engaging in sexual intercourse, despite her belief that, in doing so, she was following police orders to avoid the defendants suicide.[9] The presumption in regard impersonation also has limitations. The impersonation itself cannot be anyone, otherwise many Lothario roles we see on our TVs, pretending to be film stars, to seduce a woman, would be guilty of an offence. ‘The person must be personally known to the complainant and the complainant must intentionally have been induced to consent by the impersonation. [10] This is a restrictive list and there is no way to rebut such a presumption. This creates issues of compatibility in regard the European Convention on Human Rights (ECHR) Article 6(2), the presumption of innocence, and may well explain Parliaments reticence to extend the list further. The right to the presumption of innocence can be lost if it serves a legitimate aim, is justifiable, and is a proportionate response to that aim. As Card notes, it would be almost unthinkable for a jury to find a defendant innocent in one of the above scenarios and therefore the loss of Article 6(2) may be justified. [11] Yet realistically, what non-biased jury would find a defendant innocent in scenarios where an individual was unable to communicate consent due to disability, or the defendant had caused the administration of a substance, rendering consent void? Parliament has, arguably, been far too cautious in their determination to leave so many circumstances, rebuttable. The evidential presumption requires proof to be adduced either to raise the issue with the claimants valid consent, or to display a reasonable belief in consent on the part of the defendant. This is a particularly difficult area and has often been privy to jury bias, caused by knowledge of previous sexual involvement and horrendous issues surrounding voluntary intoxication, and individual sexual preference. The list include s violence, threat of violence, unlawful detention, unconsciousness, physical disability and causing the claimant to administer a substance which renders their consent invalid.[12] Herring notes that such rebuttable presumptions could well prove difficult to explain to a jury: for example, if the defendant argues that the threat, or use, of violence came before the couple had made up, leading to a valid consent to intercourse. Would this be enough to rebut the presumption? If so, then this would be very easy to rebut, leaving the door open for repeated offences by abusive partners, so long as they secured a â€Å"yes†, however unwilling, before the act occurred: ‘court guidance on the meaning of, ‘sufficient evidence is adduced to raise, is eagerly awaited. [13] Perhaps the most problematic aspect of this section is proving when acts have been voluntarily undertaken. Parliament have left all of these issues open to rebuttal to cover such moments as volun tary intoxication, along with voluntary sadomasochism or detention. There are countless scenarios where an individual could be seen by the partner to be engaging in consensual sexual intercourse. Yet here we find a problem: what counts as a reasonable belief in consent? Just because an individual has frequently consented to harm for sexual gratification before, does not necessarily mean they do now; just because someone has voluntarily become intoxicated, does not mean their drunken demeanour implies consent. Voluntary intoxication is a huge issue, as it falls between the areas of capacity to decide, unconsciousness and the inducement of substances. In 2005, Amnesty International found that two thirds of all people asked believed that an individual who has been drinking is partly to blame for what has happened to them, including jury members, police officers and prosecutors. [14] Such beliefs led to the appalling conclusion in R v Dougal that ‘drunken consent is still consent, failing to discuss capacity at all. [15] R v Bree readdressed this balance, concluding that drunken consent was still consent, as she had decided to argue that she had capacity, despite her intoxication. [16] A string of monstrous cases have followed this decision, wherein just because the individual could not remember whether they said yes or no, their argument was negated. Such a mindset does nothing more than promulgate rape myths within a jury and fails to take into consideration that many people lose their capacity after the intake of alcohol, although it must be stated here that there are few other ways to deal with such a problematic issue. Rape and other sexual offences bare one of the highest attrition rates of all crimes and this is unsurprising considering the wealth of hurdles a victim must overcome to gain a conviction. From dependence on, to fear of, the perpetrator; to the dread of knowing you will have to recount the experience at trial: the last t hing a victim needs is the knowledge that their own refusal may be found wanting. In conclusion it must be found that Parliament has not gone far enough in directing the jury as regards consent. By not taking a firmer hand and creating a more comprehensive list, Parliament has left the door open to the real possibility of jury bias. In addition, whilst a non-exhaustive list, Card finds there is a whole host of other frequently occurring scenarios, from, ‘threat of dismissal or economic harm, threats of non-immediate violence, abuse of a relationship of power and self-induced mistake as to the nature or purpose of the act, which are not addressed in the SOA. [17] In such instances the burden will be on the prosecution, from the start, to prove the absence of consent and of a reasonable belief in consent. In such a â€Å"he said, she said† scenario, it seems unthinkable that the jury should be given no more direction than an incomplete list of possible indicators, which may frequently bare no guidance to the matter at hand. Parliament have been too cautious, leaving the UK in a position where almost every form of consent may be rebutted and placing the issue itself predominantly in the hands of a jury which, corrupted by centuries of rape misnomers, may well be blind to the truth. [1] Sexual Offences Review Paper, ‘Setting the Boundaries: Reforming the Law on Sexual Offences, (The Home Office, 2000) . [2] [1982] QB 320 CA. [3] J Temkin and A Ashworth, ‘The Sexual Offences Act 2003: (1) Rape, sexual assaults and the problems of consent,[2004] CLR 328, 336. [4] [2009] UHKL 42. [5] (n 5) Card 41. [6] [1923] 1 KB 340 [7] J Herring, Criminal Law: Text, Cases and Materials (4th edn, Oxford University Press 2010) 426. [8] R v Jheeta [2007] EWCA Crim 1699, [23]-[27]. [9] (n 8). [10] (n 5) Card 46. [11] ibid. [12] Sexual Offences Act 2003 S.75(2)(a-f). [13] (n 8) Herring 429. [14] ‘Rape: is a womans behaviour to blame? (BBC News, 21 November 2005) https://news.bbc.co.uk/1/hi/programmes/breakfast/4455622.stm accessed 12 August 2014. [15] [2005] Swansea Crown Court 435. [16] [2007] EWCA Crim 80 4. [17] (n 5) Card 47. Bibliography Card R, Sexual Offences: The New Law (rev edn, Jordans 2004). Herring, Criminal Law: Text, Cases and Materials (4th edn, Oxford University Press 2010). Temkin J and Ashworth A, ‘The Sexual Offences Act 2003: (1) Rape, sexual assaults and the problems of consent,[2004] CLR 328. Sexual Offences Review Paper, ‘Setting the Boundaries: Reforming the Law on Sexual Offences, (The Home Office, 2000) ‘Rape: is a womans behaviour to blame? (BBC News, 21 November 2005) https://news.bbc.co.uk/1/hi/programmes/breakfast/4455622.stm accessed 12 August 2014 R v Bree [2007] EWCA Crim 804 R v C [2009] UHKL 42 R v Dougal [2005] Swansea Crown Court 435 R v Jheeta [2007] EWCA Crim 1699 R v Olugboja [1982] QB 320 CA R v Williams [1923] 1 KB 340

Friday, December 20, 2019

Human Resource Management - Performance Management

Human Resource Management: Performance Management Introduction The continuous development improvement of human resource potential requires a successful performance system. Schermerhorn (1999, Pg. 250) defined Performance Management System as a system that ensures performance standards and objectives are set, that performance is regularly assessed for accomplishments and that actions are taken to improve performance potential in the future. The process of formally assessing someone’s work accomplishments and providing feedback is performance appraisal and it serves three basic purpose in maintenance of a quality workforce i.e. a) To assess past performance which intended to let people know where they stand relative to performance†¦show more content†¦As such the process shall be started with a thorough understanding of an organization’s business strategy. Here we refer to a strategy that is not â€Å"let’s make money†. Rather, it’s here â€Å"how to make money†. In the context of strategic corporate planning, Balance Scorecard framework is widely used for goals and objectives setting for the entire organization or department. These goals and objectives are made as team goals. The Balance Scorecard provides a framework to describe and communicate strategy in a consistent and insightful way (Kaplan Norton. 200, Pg. 10). This works best in departments or entire organization where the people are fairly independent and striving to achieve a singular purpose. A strategic scorecard is a process of establishing multi-faceted measures of an organization or unit they typically includes: (a) finance; (b) customer; (c) internal business process and (d) leaning and growth. Having, balance scorecard organizational strategic direction is communicated well to the employees who must implement it. Once strategy is clear the process then moves to indemnifying cause-and-effect relationship driving business success.’ Nankervis, Compton McCarty (1999, Pg 380) stress that performance review must never be taken isolation but, rather, tied directly to the organization’s strategic plan and the strategies that make up that plan. Organizational success is base on the result of adding together allShow MoreRelatedPerformance Management At The Strategic Human Resource Management Essay1848 Words   |  8 PagesIntroduction Performance management has grown in importance within the Strategic Human Resource Management (SHRM) field due to an increase in the expected level of employee accountability. Performance levels effect compensation, goal setting, training and development, succession, administrative action and appraisal, therefore a successful review plan is essential for a smoothly functioning organization (Maylett, 2009, p. 52). 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Thus attention needs to be paid, at a strategic level, to the nature of thisRead MoreHuman Resource Management : Positive Impact On Organisational Performance1497 Words   |  6 PagesCritically analyse the extent to which Human Resource Management can have a p ositive impact on Organisational Performance. Human Resource Management (HRM) has a very positive impact on organisational performance. HRM in all organisations is the management of all personnel in the organisation in terms of recruitment and selection, training and welfare. The HRM department must ensure that they recruit the very best staff and must ensure that these employees remain motivated by ensuring above industryRead MoreHigh Performance Culture as a Strategy in Human Resource Management945 Words   |  4 PagesQuestion How is Human Resource Management linked to strategy and organizational outcomes? Discuss a model that depicts the links with a brief discussion of each link. 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Thursday, December 12, 2019

Corporate Social Responsibility Of Starbucks

Question: Discuss about the Corporate Social Responsibility of Starbucks. Answer: Introduction Corporate Social Responsibility is the commitment made by a business to act ethically and to make contribution towards the economic development and improving the life quality of workforce as well as of their families, of the local community and society as a whole (Schwartz, M. (2011). CSR is the obligation of the company towards its shareholders and those groups or people who have interest in the company. CSR is not concerned only with the shareholders; it also includes customers, suppliers, investors and employees; and the community that surrounds the business (Anaejionu, R, 2016). We know that shareholders have various needs and that has to be fulfilled by the company. The customers desire for safe products and valuable services from the company whereas, an employee is in need of fair wage policy and working conditions should be safe. An investor wants to enhance its profit by making investment in the company and the community expects that the business limits its activities that ar e responsible for causing pollution. CSR aims at maximizing the good causes and reducing the bad effects in the business activities (Kotler, P and Lee, N, 2011). There are basically four areas that describe the social responsibility of a corporate. These are legal, ethical, economic and philanthropic. Legal: A corporate should always ensure that their business practices are legal and are obeying regulations to protect the consumer needs, because the customers rely on a business that are truthful regarding the products and services that they offer (Werther, W and Chandler, D, 2010). If a company is penalized or ceased to perform its activities due to illegal practices it will ultimately affect the customers of that company (Brennan, D, 2011). Economic: The economic responsibility of a company is to make profit and to be capable of returning a good amount of interest to their investors. Creation of job opportunities to the community and the contribution of producing useful products and services is also the responsibility that lies in the hand of a company. Ethical: The ethical responsibility of an organization is to manage waste, recycle and balance consumption. These areas are often regulated by the government and it is voluntary for a company to go beyond what law requests to bring sustainability for future generation. Philanthropic It is the philanthropic responsibility of a company to promote human welfare and to spread goodwill of its own (You, J, 2015). All these areas are covered under the scope of CSR of an organization. Starbuck Background Starbuck was founded in 1971; it was the first retail store that opened in Seattles Pike Place Market in US. The name of the company is an inspiration from Moby Dick, that it was an evoke from the romance of high seas with the seafaring tradition of early traders who dealt in coffee. In 1981, Howard Schultz showed interest in Starbuck and wanted to be a part of it. He worked very hard and his ideas had potential to expand the enterprise outside Seattle. Currently, Starbuck has reached a new height of success in expanding their business worldwide and it also aims at providing excellent customer services to maintain the reputation of the company. Business Ethics and Compliance Starbucks totally believes in conducting business ethically and to strive to do business in a right manner to bring success. Business Ethics and Compliance is a process that strongly supports the mission of Starbucks and helps to protect the culture and reputation of the company. This program aims at developing and distributing awareness and to facilitate legal compliance along with ethical training. Starbucks takes initiative to investigate into the matter and issues that brings conflicts and disinterest of the partners. All the partners are requested to discuss issues and challenges that the company faces by building good communication channels (Simpson, J and Taylor, J, 2013). As a result of this program it was developed that most of the issues where related to the employees of the company. This trend is the same in other companies as well. After this the company made sure that these issues are resolved as soon as possible and the enterprise can maintain its ethical code of conduct in their business activities. To maintain the standard of Business Conduct, the company has issued a booklet which is distributed to all its partners so that it becomes helpful at the time of decision making (Mullerat, R, 2010). It sets standards so that a brief statement can be obtained regarding the companys expectation and the ways to match the desired standards. The standard of business conduct program helps in accomplishing the mission and objectives of the company by maintaining their core values. Starbuckss behavior towards CRS Starbucks aims to commit good governance, ethical code of conduct and social responsibility in the way they perform their business. The employee satisfaction and retention of the company is high because of the good CSR practices (Fridell, G, 2007). Customers are attracted more to the company because they perform CSR responsibly and this is the driving force for the organization. The measures company take to reduce its impact on the environment are initially cost consuming but for the longer run they prove to be beneficial in terms of reducing environmental damage and cost saving. The company invests in the measures to strengthen their supply chain that ensures them a sustainable growth. The company seeks approval and necessary licenses to operate from the concern regulating authority. The companys board of directors strongly takes the responsibility in following the ethical governance principles. The companys board has always been classified and the criteria for the appointment of the board member have always personal integrity and ethics on the top of the list along with considering professional and personal background. A strong and ethical corporate culture is important for the success of the organization. The company provides guidelines through a program called Starbucks Business Ethics and Compliance. The way the company manages its corporate social responsibility shows that the company is willing to identify and prioritize the issues that have emerged and is able to address them in a systematic and integrated manner. Along with a dedicated team to take care of the CSR initiatives the company has also formed three cross-functional teams that take care of the specific responsibilities, the teams are, Emerging Issues Council and CSR Executive Committee. The Emerging Issues Council was established in the year 2004 to identify and map the external key trends and issues that may impacts the business of the company. The council may involve external stakeholders to gain input once the issues are identified. CSR Executive Committee was established to strengthen the overall CSR governance of the company. The aim of this committee is to set strategies and policies, to monitor the progress the company has made against its objectives, to oversee the CSR structure of organization at the local, regional and global level, to ensure that the integration and implementation is done throughout the company and to approve and review the social investment activity (Wolf and Ruth, 2014). Managing CSR Starbucks manages its CSR policies in such a way that the emerging challenges can be easily evolved. It has a shared accountability for CSR, so the company is relying on a dedicated CSR group (Niahkaew, P, 2010). In Starbucks the top executives are reported on day to day basis if there is any CSR related issues. This group aims at managing CSR at different levels; at the business level, department or division level. Beside this group there are other groups that ensure that the company is successful in matching the legal formalities prescribed by the Government in this regard. Starbucks social responsibility is considered to be the best CSR strategy which focuses on the three pillars which are Community, Following Ethical Sourcing, and Taking Care of the Environment. It is observed that Starbucks is working for the development of the society. Its prime focus is to give back to the society what they have actually utilized. To create a positive impact on the society it has developed many community stores associating with the local nonprofit organizations. It has focused all its resources in developing the community resources by incorporating various social service schemes (Environmental Stewardship,2016) They have integrated social responsibility as a part of their corporate strategy. Howard Schultz has emphasized on Corporate Social Responsibility while focusing on its structure. Their prime focus is development of community and environment as they are the most essential for any country. Social responsibility is a pattern used by the organizations to support the natural resources throughout the world. Starbucks is a pioneer leader of promoting social responsibility in its daily working (Wolf, Ruth, 2014). Sustainability Initiatives by Starbucks Starbucks has more than 24,464 stores which are operating in 34 countries and serving the best coffee to its customers. Their mission is to provide their customers the best coffee experience by supporting the environment and their farmers. They are focused on promoting their brand as the ethical brand throughout the world. There multiple programs for the society are considered one of the best schemes. Many organizations are focusing on developing their CSR plan as per the Starbucks. The employees are asked to promote the organizational interest in the favor of the company. For accomplishing the purpose Starbucks has developed various plans to accommodate the environmental balance in their daily practice (Ottman, 2011). Energy conversation Starbucks understands that most of the carbon emission is created through their stores; therefore they are focusing on developing eco-friendly projects. Starbucks is focusing on utilizing the renewable source of energy as this will cause a lesser harm to the society. Several investments are made in developing energy efficient plants. There store are striving hard on developing the plants which are creating an efficient energy (Goals Progress: Energy Conservation,2016). Water conversation and recycling The stores are utilizing a lot of water in the daily routine job which is a matter of concern for the company. Starbucks is utilizing a technique which makes less water wastage. All their stores follow strong instructions which are helping in managing the renewable resources (Water Conservation, 2016). Non-renewable resources are causing harm to the environment. Starbucks work with the local community for recycling the resources which it is putting into use. They have introduced various rewards points in reducing the garbage which is created by them. It offers a ten cent reduction rewards to its customers which own a reusable cup (Recycling and Reducing Waste, 2016). Green building They are always finding new ways to design their stores which are putting lesser impact over environment. They are utilizing responsible business materials and energy efficient material to create a difference to the society. They are using LEED Certification programs to protect the environment which was created by United States Building Council. The materials they are using for the construction are energy efficient. The green Starbucks building signify environment friendly measures (Building Greener Stores, 2016). Climate change They advocate on utilizing the energy efficient resources. They have collaborated with various communities to improve the coffee production, and restoration of the natural habitat. They are promoting the interest of their farmers while implementing the energy friendly resources. Starbucks knows that they are utilizing a huge amount of resources from the environment which makes it necessary to focus on the eco-friendly use of resources (Tackling Climate Change, 2016) Responsibility for Farmers It has partnered with various organizations to promote the interest of their farmers. They have issued certain guidelines for managing the ethical sourcing of coffee. The project is called as CAF (Coffee and Farmer Equity) practices. They emphasize on growing the coffee in a way which is beneficial for people as well as the environment. This program is focuses on managing the natural resources with the needs. The program is focused on sustainable utilization of environment by combining the goals in meeting the requirements (Starbucks C.A.F.E. Practices, 2016). There initiatives are made on fair pricing, precision, responsible buying and an environmental friendly purchase. They have combined the efforts with the third party to monitor the interest of the farmers. They are working with the local government and ensuring that their farmers are not deprived of utility. Sourcing Cocoa The cocoa farming is also given much priority same as the CAF program. Starbucks ensures that the cocoa they are using is based on high standards. For this purpose they have teamed up with many organizations in the favor of promoting the interest of the farmers in the West Africa. Support for the farmers Howard Schultz believes in the theory of giving back to the society. The large amount of coffee is imported from the African and Asian countries. It is believed that long term success of an organization depends upon the farmers who are growing high standard coffee. They have launched various programs for supporting the interest of their farmers. A support center for farmers is introduced to teach them the techniques of farming. It will help Starbucks in managing the resources under the harsh circumstances. Social change is a part of the competitive world as the world is growing at a rapid speed. Companies are utilizing the resources at the same time which is causing a burden over the environment. Profit and social responsibility are mutually important for the success of the organization. Both are valuable for estimating the brand value, which largely shows that both the concepts are correlated (Ethical Sourcing: Coffee, 2016). Interest of Stakeholders The interest of the stakeholders is important while managing the corporate social responsibility. The company works under various circumstances where it needs to manage the interest of various people. Starbucks is focused on managing the interest of its stakeholders by focusing on them individually. The various stakeholders whose interest is allied with the interest of the organizations are as follows: Environment Globalization has led to cross-border transactions which has caused a burden over the environment. The whole world is concerned over the growing environmental issues. Various programs of Starbucks are focused on managing the interest of the stakeholders. They are regularly emphasizing on the policies which enables safeguarding the environmental issues. Suppliers The interests of the suppliers are given prior importance while managing the environment. Starbucks consider that the interest of the farmers is their utmost duty. They should be given equal importance by focusing on various initiatives. Starbucks is known for the best quality of coffee all over the world. Although the brand is quiet expensive but they have a large follower of coffee lovers around the world. A program related to improving farming techniques is introduced over the past decade to manage the quality level of coffee. Customers Strengthening the brand name and customers satisfaction is the priority of Starbucks. They are focused to serve the interest of their customers in developing the programs which provides utmost benefit to their customers. They have introduced different products as per the taste of their customers. Developing product as per the taste bud of the local customers is the USP of the brand. Communities Starbucks is a place for various community meetings. It is providing a major source to voluntary organization to procure the funds. They are focused on establishing 50 stores by 2018 to promote the community interest. It is the part of CSR to work in good faith for the under privelidge communities. Employees Starbucks understands that the employees are the biggest asset in an organization. Schultz has focused on creating a friendly environment for the employees where they can grow. For providing the best culture to its employees they have introduced the health care programs. To achieve the safety of the employees they closed 10% of their stores in 2006 to provide health benefit schemes. Their policy focuses on benefiting the interest of the employees. They have introduced Bean stock scheme which promotes the interest of the employees and creates a sense of belongingness. It is essential for an organization to focus on the physical and intellectual well-being. Starbucks has realized that it will help them to achieve the result on a long run. Nowadays many organizations understand the importance of CSR and they know that it will benefit them in a long run (Peng, 2009) (Scott,2016). Starbucks: Reasons for Success In the present world Starbucks is the leading retailer of coffee, it produces and sells a wide variety of beverages, and pastries and confections all over the world (Gilbert, S, 2008). It also sells their beans to airlines, businesses and hotels, restaurants, and produces a premium line of teas long with a line of small disc packs in their company related stores. The company has made a huge success in the global world because of an excellent approach shown by their employees. Starbucks try to relate their activities keeping in view the culture and values of their valuable customers. They invest and create a unique relationship with their employees and try to develop an understanding to meet the expectations of their employees. Starbucks is an innovator by following all the guidelines related to discipline and good management. They try to bring innovation and new ideas in the business to cope up with the emerging changes in the needs and wants of their potential customers. Challenges faced by Starbucks The major challenges faced by Starbucks are competitors and there increased interference in their product line, as the rivals started to deal in the same products that Starbucks has been dealing in. Starbuck has an issue of lack of experience in conducting business activities in a market that is price sensitive and due to this it sometimes becomes difficult to maintain its position against their business rivals. Starbucks is now trying to plan its marketing mix strategy so effective that it becomes impossible for their competitors to maintain such strategies in their conduct. The ultimate upscale in their retail mix builds loyalty towards their customers and brings growth to the economy as a whole. Conclusion Starbucks is an enterprise that takes its CSR very serious to develop and maintain a healthy relationship with their customers, suppliers, investors and shareholders. Starbucks has successfully maintained its position in the global market by maintaining ethical code of conduct as per the market standard and values. The employees take initiative in bringing a feeling of satisfaction in the minds of their customers and dealers so that they can achieve a strong trust and loyalty from them. By fulfilling all the necessary requirements that an effective CSR policy demand for, Starbucks is one of the leading retailers who deal in coffee and various other products all over the world. References Anaejionu, R. (2016). What is Corporate Social Responsibility? ). (Online).Available from: https://smallbusiness.chron.com/corporate-social-responsibility-11605.html (Accessed on 29/09/16) Brennan, D. (2011). Corporate Social Responsibility: The Corporate Governance of the 21st Century. 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